Hailey Kinsel is an American professional rodeo cowgirl who specializes in barrel racing within the Women’s Professional Rodeo Association. She is widely recognized as a four-time WPRA World Champion and rider of the record-setting palomino mare DM Sissy Hayday, known as “Sister.” Born and raised on a Texas cattle ranch, she became one of the most dominant figures in modern barrel racing while also being known as the wife of bull-riding star Jess Lockwood.
Hailey Kinsel Wikipedia
| Field | Details |
| Full name | Hailey Kinsel Lockwood |
| Nickname | Hailey |
| Gender | Female |
| Date of birth | October 3, 1994 |
| Age | 31 years old (as of June 2026) |
| Place of birth | Cotulla, Texas, United States |
| Current residence | Texas, United States |
| Nationality | American |
| Ethnicity | White |
| Zodiac sign | Libra |
| Religion | Christianity |
| Sexual orientation | Straight |
| Height | Approximately 5 ft 6 in (168 cm) |
| Weight | Around 130 lbs (59 kg) |
| Body measurements | Approximately 34-26-35 in (86-66-89 cm) |
| Hair colour | Blonde |
| Eye colour | Blue |
| Marital status | Married |
| Spouse | Jess Lockwood (m. 2019) |
| Children | None publicly confirmed |
| Father | Dan Kinsel |
| Mother | Leslie Kinsel (née Walker) |
| Sibling | Matt Kinsel (brother) |
| Alma mater | Texas A&M University |
| Profession | Professional barrel racer, rancher |
| Horse | DM Sissy Hayday (“Sister”) |
| Net worth | Estimated $2 million – $4 million |
| @haileykinsel | |
| @haileykinselofficial |
Who is Hailey Kinsel?
Hailey Kinsel is a Texas-born professional rodeo athlete who rose to fame as one of the greatest barrel racers of her generation.
She competes in the Women’s Professional Rodeo Association and has claimed four world titles aboard her famed quarter horse mare, Sister.
Her career blends ranching heritage, college rodeo success and elite-level performance at the National Finals Rodeo in Las Vegas.
Beyond competition, she is a brand ambassador for several Western and equine companies. She also remains deeply tied to her family’s working cattle operation in South Texas.
Is Hailey Kinsel married? Husband and relationship status
She is married to professional bull rider Jess Lockwood, a two-time PRCA World Champion. The couple announced their engagement on March 28, 2019, and tied the knot on October 25, 2019, at her parents’ ranch in Cotulla, Texas.
The pair are often described as one of rodeo’s most recognized power couples. They share a Texas-based lifestyle that revolves around livestock, training and the professional rodeo circuit.
Children
The couple has no children publicly confirmed as of June 2026. Both continue to focus on their elite athletic careers and ranching life.
Dating history
Before her marriage, she kept her personal life largely private and was not publicly linked to other partners. Her relationship with Jess Lockwood became public knowledge during the 2018–2019 rodeo seasons.
Hailey Kinsel’s family background
Her parents, Dan and Leslie Kinsel, raised her and her older brother, Matt, on a working cattle ranch in South Texas. Her mother is a former Miss Rodeo Texas (1980) and was instrumental in training her on the barrel pattern.
The Kinsel family purchased Sister as a two-year-old, and Hailey and her mother trained the mare together. Her family remains a strong influence on her career, faith and ranching values.
How old is Hailey Kinsel? Age and birthday
Hailey Kinsel is 31 years old as of June 2026. She was born on October 3, 1994, in Cotulla, Texas. Her zodiac sign is Libra, a trait that fans often associate with her composed and balanced ride style under pressure.
She grew up on a working cattle ranch and was riding horses long before she could fully read. Her birthday celebrations often coincide with the late-season rodeo run heading into the NFR.
Where is Hailey Kinsel from?
She hails from Cotulla, Texas, a small ranching town in La Salle County. Her family runs a commercial beef cattle operation that shaped her work ethic. She has lived most of her life in South Texas, where she still trains and rides today.
Hailey Kinsel’s height, weight and body measurements
Hailey Kinsel stands approximately 5 feet 6 inches (about 168 cm) tall and weighs around 130 pounds (roughly 59 kg). Her body measurements are estimated at about 34-26-35 inches (86-66-89 cm).
She has long blonde hair, blue eyes and a fit, athletic build suited to the demands of competitive barrel racing. The exact figures for height, weight and measurements are not officially published, so the numbers should be read as approximations.
Hailey Kinsel’s education
She attended local Texas schools before enrolling at her dream university, Texas A&M, in College Station. She graduated in 2017 with a bachelor’s degree in agricultural economics, with concentrations in finance and real estate.
While at Texas A&M, she competed on the Fightin’ Aggie rodeo team in barrel racing, breakaway roping and goat tying. In 2017, she also captured the National Intercollegiate Rodeo Association barrel racing championship.
Hailey Kinsel’s career as a barrel racer
She joined the WPRA in 2015 and quickly climbed the ranks. The breakthrough came in 2017, the same year she graduated college, when she won The American Rodeo’s $1 million bonus race, taking home $433,333 on a single day with her mare Sister.
Rise to world champion status
Her professional dominance fully arrived at the 2018 Wrangler National Finals Rodeo, where she entered ranked No. 1 and walked away with her first WPRA World Title. She set a new season earnings record that year with $350,700.
In 2019, she defended her crown to become the first WPRA barrel racer to win back-to-back gold buckles since Kelly Kaminski in 2004–2005. She closed the year with around $290,020 in earnings.
Triple-title 2020 and fourth gold buckle
The 2020 season proved historic. She became the first WPRA member to win the world title, the NFR average title, the RAM Top Gun award and the fast time award in the same year, finishing with $349,076.
In 2022, she captured her fourth WPRA World Title with season earnings of $302,172, cementing her place among rodeo’s all-time greats.
Recent seasons and arena records
She remained at the top of the sport in 2024, finishing as reserve world champion with $430,353 in season earnings. In 2025, she qualified for her ninth NFR and ranked sixth in the world with $324,064. She and Sister still hold the arena record at the Thomas & Mack Center for barrel racing.
Sister has also been named AQHA/WPRA Barrel Racing Horse of the Year multiple times, including in 2018 and 2025. The mare has earned about $2.8 million in barrel racing earnings, making her the highest-earning quarter horse mare in any discipline.
What is Hailey Kinsel’s net worth and salary?
As of 2026, Hailey Kinsel’s net worth is estimated at between $2 million and $4 million. The exact figure is not publicly disclosed, but the estimate reflects her career rodeo earnings, NFR payouts and ongoing endorsement deals.
Her career WPRA earnings have surpassed $2.6 million, and she has banked more than $1.38 million at the NFR alone across her qualifications. Her annual income fluctuates based on rodeo placings, but her best seasons have produced earnings well above $300,000.
Income sources
Her primary income comes from professional rodeo prize money, NFR earnings and sponsorship deals with leading Western and equine brands.
Reported partners include Wrangler, Cinch, Cavender’s, Pivot Bio, Platinum Performance and 12 Gauge Ranch. She also earns from clinics, public appearances and merchandise tied to her personal brand.
A portion of her wealth is tied to her family’s ranch operations and her ownership of high-value performance horses, including Sister and several promising young mares.
Hailey Kinsel’s social media presence
As of mid-2026, she has around 600,000 followers on Instagram at @haileykinsel and roughly 300,000 followers on Facebook at @haileykinselofficial.
Her content focuses on rodeo life, horse training, ranching, faith and brand partnerships. Her most-shared posts often feature behind-the-scenes moments with Sister.
Fast facts about Hailey Kinsel
- She was born on October 3, 1994, in Cotulla, Texas.
- She graduated from Texas A&M University in 2017 with a degree in agricultural economics.
- She is married to two-time PRCA World Champion bull rider Jess Lockwood.
- Her mare, DM Sissy Hayday “Sister,” is the highest-earning quarter horse mare of all time.
- She has won four WPRA World Championships (2018, 2019, 2020, 2022).
- She set a single-day rodeo payday record by winning $433,333 at The American Rodeo in 2017.
- She has qualified for the NFR nine consecutive times from 2017 through 2025.
- Her mother, Leslie, was crowned Miss Rodeo Texas in 1980.
- She and Sister hold the arena record at the Thomas & Mack Center in Las Vegas.
- Her career WPRA earnings have crossed the $2.6 million mark.
Read more: Is Annie Agar married? Husband, boyfriend, age, height, net worth, career
Wrapping up
Hailey Kinsel has built one of the most impressive résumés in professional rodeo history while staying rooted in her Texas ranching upbringing.
Her bond with Sister, her four world titles and her marriage to fellow rodeo star Jess Lockwood have made her a household name in Western sports. With ongoing NFR runs and a strong brand presence, her influence on barrel racing appears set to continue well into the future.
References
- Wikipedia. “Hailey Kinsel”.
- Hailey Kinsel Official Website. “About Me”.
- WPRA. “Hailey Kinsel”.
- The Issue Ten. “Hailey Kinsel Net Worth, Rodeo Earnings, Sponsorships, and Barrel Racing Success”.
- Barrel Racing.com. “PROFile: The Hailey Kinsel Story”.
- World Sports Foundation. “Hailey Kinsel on Horses, Hard Work, and the Heart of Rodeo”.
- Famous Birthdays. “Hailey Kinsel”.
- 12 Gauge Ranch. “Hailey Kinsel”.
- Barrel Horse News. “DM Sissy Hayday Wins 2025 WPRA Horse of the Year Title”.
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